Advanced Care
sharp, data-driven team to scale direct-to-consumer growth.
Practices ready to scale direct-to-consumer
Advanced Care is the label we put on practices with meaningful opportunity to scale their direct-to-consumer business — strong practices where sharper systems, not more clinical skill, unlock the next level of growth. It runs as one program across the SGA portfolio.
Four cohorts, one program
The short list isn't one kind of practice. It spans four direct-to-consumer profiles — each scaled with the same discipline, tuned to how that practice actually grows.
DTC full-arch & implants
Practices driving arch and implant demand directly to consumers.
DTC cosmetic
Practices scaling cosmetic through paid direct-to-consumer channels.
Organic cosmetic
Cosmetic practices whose demand runs primarily through organic channels.
GPs with DTC spend
General practices where direct-to-consumer is a meaningful part of the portfolio.
Three ways a practice is nominated
A practice earns a place on the team through one of three doorways — two happening today, one the future-state on-ramp.
Sharpen the spend
Already investing meaningfully in paid media — and ready for sharper management, structure, and accountability behind it.
Scale what's working
Already fluent and capable in advanced services, with meaningful restorative revenue today — All-on-X or cosmetic.
Build the on-ramp
Have dabbled in full-arch and implants, and are ready to be surrounded with the clinical, marketing, and sales infrastructure to shift toward All-on-X.
Strong practices,
under-managed growth
These are already-good practices. They generate demand and they deliver the work. What's missing is the structure to scale direct-to-consumer with discipline — so value leaks between the lead and the ledger.
Demand already exists.
Leads come in across paid and organic channels.Delivery already works.
The clinical skill and chair capacity are in place.The systems lag.
Marketing, agencies, the sales journey and lab economics are under-managed. That's the value we recover.
What the team hyper-focuses on
We surround each practice with a sharp, data-driven team locked on four things — the levers that turn direct-to-consumer spend into EBITDA.
EBITDA-driven marketing
Direct-to-consumer spend managed to profit, not vanity metrics — every dollar tied back to contribution.
Agency accountability
Tighter standards, clear scorecards, and real structure with the marketing agencies we work through.
Sales & customer journey
Supporting and optimizing every step from first touch to closed case, so more demand converts.
Gross economics & margin
Working labs and other modalities to lift gross margin — and with it, production and EBITDA.
Your people, plus our specialists
Advanced Care works with the practice's own team — every role owning one number — supported by specialists who plug in where they add the most leverage.
A cadence, and a number for everyone
From a short list to a pathway
Today, Advanced Care is a short list and a dedicated team. Over time it becomes a roadmap: any practice with aptitude — a meaningful share of revenue in restorative, All-on-X, or cosmetic — can enter, and we build the systems, people, and P&L structure to scale it with acute, data-driven methodologies.
Identify aptitude
A practice with restorative, All-on-X, or cosmetic revenue — and the will to scale it.
Build the structure
Stand up the processes, surround the team, and put the P&L structure in place.
Scale on the data
Grow direct-to-consumer with acute, data-driven methodologies — measured to EBITDA.